MJ Witt is an Emmy award winning content strategist / creator who crafts engaging narratives that inspire and generate buzz. She is the Chief Content Officer of ArcherVision and is currently developing The Surge, an online network around the business of energy geared toward the millennial audience.
MJ has produced hundreds of hours of non-scripted, reality programs as an executive producer for various studios and networks – Warner Brothers, Paramount, USA Network, Tribune Broadcasting, E! Network, MGM Television, FOX and many others. Early in the new media landscape, MJ realized the importance of content strategy for major brands and industries, so she expanded her creative vision to shape their unique stories with compelling content.
MJ has strategized for brands like GE, GameStop, Bally’s Fitness, Tribune, MGM Television but one of her favorite projects was creating an alternative daily news show for USA Broadcasting 15 years ago. This quirky, humorous, relevant news program ran for three years and was a precursor to the kind of sharable content that resonates with the millennial audience. This innovative show received accolades from the press, including the New York Times, CNN, Daily Variety and others.
The Surge follows in that same vein of irreverent, smart, clever content that speaks to a younger demographic and in the process, creates authentic advocates who can change the conversation around the world of energy.
MJ is a graduate of Northwestern University’s Medill School of Journalism.